FroGang Foundation LLC. Website
type: website || medium: figma, figjam, wix
FroGang Foundation is a MWBE business that needed a website makeover to build their online presence and attract new clients. Their goal is to promote natural hair pride. I was the project manager and designer, assisted by two developers (who also involved themselves in the design process).
problem space
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FroGang Foundation came to re:Bloom with a pre-existing website that was outdated and unable to attract new clients nor provide information to returning clients.
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How might we help FroGang Foundation LLC create a completely new website that features branding that is geared towards natural beauty and hosts multiple functionalities to provide a smooth introduction for new and old members who visit?
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We scoped out the project so that we would start completely from scratch on Wix. We settled on accomplishing the following goals:
Increase site traffic
Increase brand awareness
Increase Frogang’s credibility through testimonials
Increase professionalism while maintaining a welcoming website branding
Track live events
Provide a platform to sell Frogang merchandise
design guide
final deliverables
The final deliverables for the website are:
Brand Kit (in the “Branding” tab)
Design Guide
User Flow
Site Map
Website with 5 tabs and multiple pages
Multiple graphics to be used throughout the website
Training kit for anyone else in FroGang who would maintain the website
